folder Filed in Business
Building an Edibles Brand
Peter Cervieri

Krystal Kithara talks about why she began Yummi Karma after noticing a gap in cannabis products that appealed to women, and why having a female-run company has played such an important role in Yummi Karma’s success.

She also talks about cannabis branding, and why it’s so vital in our marketplace. Also, why we aim to set the bar for compliance in edibles packaging and manufacturing in California. She also gives advice to people trying to break into the canna-business now, including issues legal and compliance issues.