[youtube http://www.youtube.com/watch?v=o0IfCwYEs0Y&w=560&h=315]
Kenny Morrison, CEO, VCC Brands (formerly Venice Cookie Company), talks about the idea to create an edibles company as well as launching the brand in California and, eventually, Washington State under the Evergreen Herbal brand name.
He also talks about the evolution of edibles, from giant cookies and brownies to smaller products, chocolates and drinks, which he sees as a high growth area.
[youtube http://www.youtube.com/watch?v=QiUn4kxiGHU&w=560&h=315]
Finally, Kenny comments on being a food company that happens to have cannabis in it versus being a traditional food company that is sold in grocery stores, and the challenges of being regulated differently.
LA county views edibles companies as “professional food adulterators.” Assembly Bill 266, which is currently heading to the governor for approval, hopefully addresses the issues faced by edibles companies.
The proof will be in the regulation (interpretation and enforcement of the law).